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Lifestyle Retailer
The challenge
To create a platform for Lifestyle Express and leading food and drink suppliers to communicate with independent convenience retailers, enabling them to create more profitable businesses while staying up to date with the latest industry challenges and developments.
With many retailers working in a time-pressured environment where every decision they make about their business can impact their bottom line, the mission was to create the best mouthpiece for Lifestyle Express to share best practice, industry trends and promotions.
It is critical to strike the right tone to deliver essential news and supplier insight in a way that is accessible to all retailers, especially as for some Lifestyle Express retailers English is not their first language.
The solution
A bimonthly magazine available in print and online, Lifestyle Retailer is sent directly to every Lifestyle Express retailer to provide essential and ongoing support, packed with retailer case studies to inspire, plus invaluable retail expertise and insight.
As a result of the magazine’s quality and high-level engagement with its target readership (it is the most-read sector magazine title read by Lifestyle Express retailers), Lifestyle Retailer is fully supported by advertising we sell to the UK’s leading FMCG brands – meaning the magazine not only covers its costs, but also generates a significant profit for the client.
