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Bake It
The challenge
Baked In offers exciting baking kits delivered to customers’ front doors. Their highly popular monthly Baking Club subscription boxes contain all the dry ingredients needed to whip up deliciously creative cakes and flavoursome breads, along with easy-to-follow recipes.
In order to directly engage further with their customers, an informative and enjoyable content-led product was the ideal vehicle to further raise awareness of the Baked In brand and its range of products.
Our solution
Our recipe for success was Bake It magazine – a short and snappy but content-packed monthly magazine for Baked In Baking Club customers, dispatched within the recipe boxes.
Providing inspiration, expert baking tips and advice on techniques, the lowdown on seasonal ingredients, lifestyle features, supplementary recipes and much, much more, this compact and handy magazine is easy to dip in and out of while baking or planning the next masterpiece with a cup of tea.
Our expert editorial and design teams created a punchy, bright and accessible design, seamlessly integrating Baked In’s new branding. With the busy home baker in mind, our finely honed content is presented in easily absorbed segments, with pullouts, signposts and graphic devices carefully positioned in the layouts to catch the reader’s eye and ensure reading ease.
Supporting the magazine, complementary brands are offered the opportunity to place advertising of interest to the audience, as well as to have their products profiled in lifestyle features – a service handled throughout by our commercial team.
