Country Fare product guide

An independent fresh produce supplier that prides itself on personal service and the highest quality wanted a new version of their annual product guide with the wow factor for its customers

The challenge

With a deep-rooted love for food running through the company, Country Fare, a major foodservice supplier to businesses across the south of England, prides itself on its dedication to bringing the highest quality, freshest produce to its wide-ranging customer base.

We were tasked with creating an extensive new product guide that would not only showcase the full breadth and quality of Country Fare’s offering but also encapsulate the company’s values and vision, instantly conveying their all-consuming passion for food and commitment to helping their customers thrive.

Our solution

Absorbing ourselves in Country Fare’s ethos including their focus on ethical, environmental and community-minded practices, passion for customer service and dedication to the very highest standards, we created a catalogue our client could be proud of.

Now in its second year, the product guide reflects beautifully the company’s exacting standards and total commitment to ensuring a service that stands out from the rest when it comes to serving customers with the best quality and freshest produce. Its contemporary yet rustic and tactile feel packs a visually stunning punch as well as hitting the mark for ease and speed of use.

High-quality, impactful imagery was used throughout to quickly engage customers, including attention-grabbing full-page section openers to quickly aid navigation and discovery throughout the catalogue – essential for busy foodservice professionals.